Identity

Della Vigna was born from the passion for the highest quality food shared by Daniele Sbrana and Licio Lumachi – two friends, born and raised in Tuscany – who decided to make the most genuine and highest quality Tuscan and Italian cuisine accessible to the rest of the world. Della Vigna was born in Florence, a world-renowned city known for its rich history where, to this day, art, culture, food and nature paint a perfectly harmonic picture.

The name Della Vigna is Daniele’s homage to the street in Florence where he’s lived for many years: Via Della Vigna Nuova, a fundamental street in the historic center known for its elegant shops and splendid architecture. The elegance and sobriety that distinguish this street, once owned by the Rucellai family, are the same characteristics by which Della Vigna wishes to differentiate itself.

Sober, elegant and a bearer of a tradition and history that can be ‘tasted’ given the expert hands that have made each and every product.

Plus Assistance. Project co-financed under Tuscany POR FESR 2014-2020 E-Commerce Della Vigna Firenze

The company aims to promote on the international markets an e-commerce platform for the sale of high-level Tuscan food and wine products.

The aim of the project is to identify the best strategies to attract users on the e-commerce portal of the “Della Vigna Firenze” brand and increase their browsing time on the site.

The tools used are: web-marketing, e-mail marketing and social media marketing.